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ROCKLAND, Mass. -- Tedeschi Food Shops is renovating at least 30 stores across the chain's footprint, according to The Patriot Ledger.
The retailer is halfway through its 18-month rollout of the store changes. The chain completed the conversion of its Store 24 and Li'l Peach brands to the Tedeschi banner earlier this year the newspaper noted.
"Now we're flying one flag," Peter Tedeschi, the company's president and CEO, told the newspaper. "We felt this was a perfect opportunity to differentiate ourselves."
While the retailer regularly upgrades stores, these remodels are happening at more than twice the typical pace. More than 15 percent of the company's 189 convenience stores will be renovated, according to the report.
Franchisee-owned and corporate-owned locations will be converted; Tedeschi is providing financial assistance for the franchisees.
"We're spending more than we normally do and we're spending it at a time when others aren't," Tedeschi told the newspaper. "We really feel that when the time comes and the economy starts turning around, we'll benefit even more."
Some stores are seeing minor upgrades, others are undergoing extensive renovations.
Many of the renovations will include new refrigeration equipment that is more energy-efficient and allows for a greater number of beverages to be displayed, according to Bob McGann, the company's vice president of store development.
At least one store has been rebranded from Mobil to Tedeschi gasoline.
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