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    Technomic to Launch Foodservice Study

    "Quick Casual" segment represents opportunities for retailers and suppliers.


    CHICAGO -- Convenience store retailers looking to expand foodservice programs may be interested in a new study about to be launched by foodservice consultants Technomic Inc., which announced that consumer interest is growing in an emerging group of foodservice concepts referred to as "Quick Casual."

    In response to this growing trend, the group is initiating an industry-wide study called ?Capitalizing on Growth Opportunities in the Quick Casual Segment? to assess the critical factors for success, consumer drivers, unit economics and long term potential of the segment.

    "We have currently identified more than 60 concepts, with most exhibiting strong growth and favorable economics," said Ron Paul, president of Technomic. "The larger players such as Panera Bread, Corner Bakery, Baja Fresh, Chipotle and Atlanta Bread have received the most coverage, but there are many others. They encompass a variety of subsegments such as Italian, French, Asian and Cajun, to mention just a few."

    Early consumer research supports the theory that success relies heavily on creating the right consumer experience, Paul said. Operators must evaluate every aspect of their concept, including menu, decor, service systems and uniforms, in order to provide a positive shopping experience.

    Manufacturers, on the other hand, have an opportunity to build business with Quick Casual retail operators by providing solutions related to food and food preparation, equipment and packaging. For information on the study, contact www.technomic.com.

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