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    Tastes of Italy Come to White Hen

    'That's Italian' line features two new foodservice products.

    LOMBARD, Ill. -- White Hen has launched its "That's Italian" line of foodservice with two offerings -- a Hot & Fresh Italian Sausage sandwich and an Italian-style Just Toss It! salad.

    The to-order sandwich is oven toasted with spiced Italian sausage, marinara sauce, melted provolone cheese and a choice of sweet roasted red peppers or hot giardenera on a roll.

    The sandwich "speaks for itself and should have incredible appeal in the Chicago marketplace," said Jay Hobson, foodservice category manager for White Hen.

    The Just Toss It! Italian salad offers even picky eaters a classic Italian taste. With the ingredients separated in the package, consumers can choose which topping to use and which to toss. For the Italian salad, toppings -- artichoke hearts, Parmesan cheese, salami and pepperoni -- can be mixed with a bed of radicchio greens and cherry tomatoes and dressed with Italian vinaigrette.

    Both offerings are available at participating White Hen locations for a limited time.

    "The periodic addition of limited time offers … keeps our offering fresh and appealing to even our most frequent customers," Hobson said.

    With 265 convenience stores serving the Chicago and Boston markets, White Hen's primarily franchisee-operated stores serve 250,000 customers a day, the company estimated.

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