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MIAMI BEACH, Fla. -- Target Stores' director of multicultural marketing, Greg Cunningham, leads an all-star list of retailers, consumer product goods companies and marketing experts on the speaker lineup for the fourth annual Hispanic Retail 360 Summit, which will be held July 28-30, 2008, at the beautiful, newly refurbished Fontainebleau Hotel in Miami Beach.
Hispanic Retail 360 is the retail industry's premier event for retailers and marketers looking to grow their business with the Latino consumer market in the U.S. Last year's summit, held in Dallas, attracted more than 500 attendees composed of retailers from across all channels of retailing, major consumer products goods manufacturers, advertising agencies and consultants. Hispanic Retail 360 is produced by Progressive Grocer and Convenience Store News, two leading media brands owned by Nielsen Business Media. Association sponsors include NACS, the Neighborhood Market Association and the Mexican American Grocers Association.
Other confirmed speakers at this year's event include:
-- Armando Martin, former head of Multicultural Marketing, SuperValu, and columnist, Progressive Grocer;
-- Jose Espinosa, Senior Brand Manager, Hispanic, Coca-Cola;
-- Terry Soto, President, About Marketing Solutions Inc.
-- Gary Berman, President, Si Change Consulting, and Market Segment Research;
-- Manuel Delgado, President & CEO, Agua Marketing;
-- Cristina Benitez, author, and founder, Lazos Latinos;
-- Stephan Goldsand, Vice President, Hey! Nielsen;
Jon Bratta, Development Manager, Proprietary Brands, BP;
-- Brad Eaton, Category Manager, The Spinx Co.;
-- Ruben Gonzalez, President, OLE Advertising;
-- Sylvia Melendez-Klinger, Hispanic Food Communications;
-- Alan Edelstein, Shopper Marketing, Center of Excellence, Johnson & Johnson;
-- Derene Allen, Managing Partner, Santiago Solutions Group;
-- Isabel Valdes, author and President, IVC
The 2008 Hispanic Retail 360 Summit will also feature an emphasis on best practices and new ideas, with the goal of getting beyond "Latino 101" and providing the audience with advanced insights on reaching and selling to Hispanic shoppers. Topic areas and exhibitors are expected to cover all retail channels including department stores, mass merchandisers, supermarkets, convenience stores, drug stores and specialty retailers in consumer electronics, home improvement, apparel and more.
As in past years, the summit will also include a guided store tour by a leading industry consultant to view best practices by Miami-area retailers who serve the Hispanic community. Visits to two leading area Hispanic-themed supermarkets -- Winn-Dixie and Publix Sabor -- are already confirmed.
One of the highlights of the summit will be the presentation of the expanded Hispanic Retail Excellence Awards. Recognition will be given to retailers in six channels of trade for their effectiveness at marketing to and serving the needs of Latino shoppers. Companies will be honored in the categories of: Mass Merchant, Supermarket, Convenience Store, Department Store, Drug Store and Specialty Store.
Last year's winner was Phoenix-based Bashas' Food City. The 2006 winner was Anaheim-based JAX Markets. The 2005 winner was Pros Ranch Market, which operates Hispanic market stores in Southern California and four in Phoenix, Ariz.
Several sponsorship packages are still available. For more information on sponsorships, please contact Cebele Marquez at (646) 654-4648 or via e-mail at [email protected].
For registration information, please go to www.hispanicretail360.com or contact Lois Miller by e-mail at [email protected] or phone at (516) 868-9563.