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Los Angeles – Two newly decorated ARCO gasoline tankers hit the California freeways yesterday decorated with colorful depictions of the food and drinks available at BP’s ampm convenience stores. The two 30-foot-long tankers, colored fire engine red from tip to tail, feature a truck-sized decal—called a truck wrap—showing giant hamburgers and enormous fountain drinks. Like moving billboards, the ampm tanker trucks will be on the road seven days a week, 22-hours a day as they deliver fuel to ARCO-branded ampm stores.
The makeover marks the first time that BP has used its ARCO tankers to market the ampm brand, according to Andrew Baird, BP’s vice president of marketing for convenience retail.
"Our customers are on the go and on the road," Baird said. "These bright red trucks splashed with bigger-than-life burgers, hot dogs and fountain drinks are a great way to remind them of what ampm has to offer. As a marketing message, it’s immediate and couldn’t be more direct."
The overall look of the truck wrap was designed to convey the ampm brand.
"The food looks appealing," Baird said, "and coupled with the lively design it really captures the fun, edgy feel that is ampm. Seeing these tankers, people will be reminded that ampm really does deliver too much good stuff around-the-clock."
The ampm brand was founded in 1978 in Southern California by ARCO, which was acquired by BP in 2000. With more stores arriving every week in the Midwestern and Southeastern US, ampm is like a snack-food theme park where customers can go to indulge their cravings and snack with abandon.