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Any UltraONE driver rewards program member may submit comfort food recipes in the hopes of one of two grand prizes, which include 200,000 UltraONE points; having the recipe featured as an offering in participating TA and Petro full-service restaurants; up to an additional 200,000 UltraONE points after the winning recipes are added as a menu option as points are earned each time a guest orders the item during the promotional period. Winners also will have their name and recipe published in RoadKing Magazine, as well as on TA and Petro Web sites and Facebook pages.
Two runners-up will be named and will receive 100,000 UltraONE points.
"This is not the first time TA has taken the time to listen to its customers," said Tom O'Brien, TA president and CEO. "We're here to listen and provide our customers with everything they need at home, and away from home, and we're putting up a million points to back that up. If our UltraONE members have a favorite meal or recipe they can't find out there on the road, we want them to let us know. "
Recipes must include 12 or fewer ingredients. They can be submitted at www.tatravelcenters.com or www.petrotruckstops.com. Professional drivers may also pick up a mail-in entry form at any TA or Petro full-service restaurant. Recipes will be accepted through June 15, 2011. Official contest rules can be found at www.tatravelcenters.com/ultrachef.
The UltraONE rewards program enables professional drivers to swipe a card to earn and redeem points and showers at all participating TA and Petro locations nationwide. Points can be redeemed for TA and Petro restaurant meals, travel store purchases and more.
In other TA news, Petro Stopping Centers has opened a full-service travel center at Exit 374 off I-35 at 101 Cornelius Road North, Carl's Corner, Texas.
The location was previously known as "Willie's Place." It is the 64th location in the Petro chain.
"We were thrilled to be able to reopen this site and recognize that it carries a strong legacy," said Tom O'Brien, president and CEO of TA. "Our 'full-service advantage' means that we provide the variety of services that drivers need. For professional drivers, time is money, and we aim to make their stay with us as efficient as possible. "
Before reopening, the site underwent a $1.5 million improvement plan, including: a completely renovated, 198-seat Iron Skillet restaurant; 30 outdoor patio seats; a new driver's lounge with a 55-inch flat screen high definition television and 16 leather La-Z-Boy seats; seven remodeled showers; two sets of renovated ladies' and men's restrooms; a refreshed, travel store; more than 100 truck parking spaces; and a new laundry room.
Additional amenities, including a Dunkin' Donuts, are expected to be added soon.