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General Mills introduces a new addition to its Bugles line to satisfy both the sweet and salty cravings of consumers. Sweet & Salty Caramel Bugles takes original corn Bugles and adds the sweet taste of caramel. Sweet & Salty Caramel Bugles have been developed specifically for the convenience channel and are available in 3.5-ounce bags with a suggested retail price of $1.99 each. The Bugles are being merchandised in a display shipper with its already successful Chocolate Chex Mix that debuted this fall. The two products are line priced and are meant to be displayed together on the same shelf.
General Mills, Minneapolis, Minn.
(763) 764-7600; www.generalmills.com