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NEW YORK -- Within weeks of its introduction in approxiamtely 1,800 participating 7-Eleven stores, Supreme Protein energy bar rose to the top spot in the chain's protein/energy bar category, outing a number of other long-established bars, Supreme Protein stated.
The bar is doing quite well in the particiapting stores, according to a representative with 7-Eleven.
Supreme Protein bars are four layers made of nougat, peanuts, caramel and protein crisps, according to the company. Supreme Protein contains 30 grams of proteins, including premium whey isolate. The bars also provide vitamins, minerals and healthy fats -- including flax seed oil. Supreme Protein comes in two varieties -- Carb Conscious for those with low-carb lifestyles, and High Energy for those seeking a higher-carb burst of energy. The Carb Conscious variety also comes in a smaller Snack Size.
In addition, Supreme Protein is backed by a nationwide multimedia ad campaign.
Retailers can visit the company's Web site at www.supremeprotein.com for more information.