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PHILADELPHIA -- Philadelphia-based Sunoco Inc. named hometown advertising firm SFGT as its agency of record, basing its selection on development of a strategy to position Sunoco as "the official fuel of NASCAR," reported the Philadelphia Business Journal.
SFGT was named after an eight-week review process, the agency said in a statement. Other firms in the review were not disclosed.
"Our partnership with NASCAR holds enormous upside potential," said Jaine Lucas, director of brand management for Sunoco. "SFGT demonstrated not only a deep understanding of the emotional connection between NASCAR fans and sponsors, but also, based on their previous experience with the Winston Cup, of how to leverage that connection to build loyalty and drive sales for Sunoco and for our A-Plus convenience stores."
Sunoco is one of the largest independent refiner-marketers in the United States, with more than 4,500 retail outlets in 25 states.
SFGT, with annual billings of $21 million, is a full-service agency whose clients include University of Pennsylvania Health System, Timberland, Tylenol, DeLonghi, IFCO Systems and American Education Services.