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    SunChips, National Geographic Join Forces to Launch 'Green Effect'

    PepsiCo's snack unit kicks off Earth Day initiative.

    PLANO, Texas – SunChips, Frito-Lay's line of multigrain snacks, and National Geographic launched Green Effect, a national initiative to encourage consumers to take their own steps to help the planet.

    Starting Earth Day, consumers were able submit their ideas on how to make their communities greener, for the chance to win one of five $20,000 grants that will help turn their green ideas into reality.

    "When the SunChips brand first started its sustainability journey, we discovered there are so many innovative ideas out there, which can have a positive impact on the planet. While we're very proud of the steps we've taken, we believe that mobilizing people to take their own steps can create big change," said Gannon Jones, vice president, portfolio marketing, Frito-Lay North America, based here. "By partnering with National Geographic, we're offering consumers the opportunity to bring those ideas to life in their communities. Our goal for the Green Effect is to start a groundswell by inspiring those individuals and organizations who want to improve the world around them in a sustainable way."

    Until June 8, 2009, participants may upload their ideas to www.GreenEffect.com in an essay that describes their green idea, its impact on the local community and how the grant money will be used.

    Ten finalists will be selected in early July 2009, by a panel of judges including National Geographic's Boyd Matson. Ultimately, five winners will be selected—four by a second panel of judges and one by consumers through online voting. The winners and their earth-friendly ideas will be profiled in National Geographic magazine and will travel to Washington, D.C. to share their projects with environmental leaders.

    "Can one person make a difference? Absolutely," said Matson, 'National Geographic Weekend' host and Green Effect judge. "The power of small steps is that every step counts; they build on each other so that eventually you can make a big difference. Not only do we want to challenge consumers to submit their ideas, but we also want to inspire them—even if it's just to listen and learn about something they hadn't thought of before—so that the Green Effect takes on a life of its own."

    The SunChips brand recently announced it will introduce next year the first fully compostable snack chip bag made from plant-based renewable materials.

    On Earth Day 2008, the SunChips brand inaugurated a solar concentrator field at Frito-Lay's Modesto, Calif., facility. There, the power of the sun is harnessed to help in the production of SunChips snacks. The Modesto plant is one of seven Frito-Lay plants across the country that makes SunChips snacks.

    Frito-Lay North America is the $11 billion convenient foods business unit of PepsiCo.

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