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    Subway Selects APT For Test & Learn

    Sandwich chain says the software will help drive better marketing, merchandising and capital decisions with its franchisees.

    Looking to strengthen its analytic decision-making platform, Subway has selected Applied Predictive Technologies (APT) to implement a Test & Learn capability that it says will benefit the company’s more than 25,800 locations in 84 countries.

    The world’s largest sandwich chain, based in Milford, Conn., selected APT's Test & Learn software solution -- which combines the APT 5 software application and specialized professional services -- after a brief pilot.

    Tom Seddon, CEO of the Subway Franchise Advertising Fund Trust, said the APT software has and will continue to help Subway work with its franchisees to drive better marketing, merchandising and capital decisions.

    "The APT team was extremely supportive in helping us effect change within our organization. The software allows us to be very productive and we're excited about expanding our work beyond the U.S. to benefit our international franchisees," added Subway's Director of Analytics Rick Muldowney.

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