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MILFORD, Conn. -- A new advertising campaign gathers Subway's Famous Fans together to tout the everyday value of the company's $5 Foot longs through playful montages. SUBWAY restaurants are also asking Twitter followers to share their thoughts on why the fans make a good fit for the Subway brand, the company reported.
From April 14 through April 27, followers are encouraged to tweet to @subwayfreshbuzz and describe why the Famous Fan of the day is a great fit for SUBWAY restaurants. Each day's contest will be focused on a different Famous Fan, including Laila Ali, Carl Edwards, Jared Fogle, Jay Glazer, Blake Griffin, Ryan Howard, Nastia Liukin, Michael Phelps, CC Sabathia and Michael Strahan.
By sharing their views on Twitter, followers will be entered into the chance to win one of five $10 gift cards per day. They are also encouraged to follow the Famous Fans on Twitter who will be weighing in with their feedback on what makes them a great fit for the brand.
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