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The Subway sandwich chain announced it has converted all its restaurants in North America -- more than 12,800 -- to Coca-Cola beverages from PepsiCo.
"We selected the Coca-Cola Company as our global beverage partner because Coke clearly excelled in all aspects of the beverage business including powerful consumer-favored brands, high-impact marketing supported by relevant research, an unmatched operational and technical capability and a relentless commitment to quality," said Suzanne Greco, director of research and development.
PepsiCo had been Subway's beverage supplier since the mid-1970's. Now, Coca-Cola products, including Coca-Cola Classic, Diet Coke, Sprite and Dasani, are available in all Subway restaurants in fountain drinks and 20-ounce plastic bottles.
"Now that the conversion is complete, we are looking forward to working with the Coca-Cola team to reduce costs and drive increased franchisee sales and profit through a number of defined initiatives," said Dennis Clabby, vice president of purchasing for the Independent Purchasing Cooperative, Inc. "Coca-Cola has done a great job at becoming an integral partner to Subway worldwide."