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In celebration of its 40th anniversary, Subway is teaming up with Hasbro Properties Group to offer Nerf toys with its Kids' Pak meals in the United States and Canada.
From now until September 25, as long as supplies last, each Kids' Pak meal will include one of five toys -- a Nerf Glider, Nerf basketball and hoop, Nerf Target Bow, Nerf Skeet Launcher or the Mega Bloks Inc. Little Stable for younger children.
"With one of the Subway brand's missions to try to encourage children to make healthier eating choices and get active, it only makes sense that we would team up with the folks at Hasbro to offer Nerf activity toys with our Kids' Pak," said Suzanne Landino, marketing manager for the Subway Franchisee Advertising Fund Trust. "Nerf toys have been popular for more than 35 years and have inspired kids, as well as adults, to get active and play both in and out of the house."
The Subway and Nerf collaboration comes as the Milford, Conn.-based sandwich chain is encouraging kids between the ages of 8-12 to take the Subway Champions Challenge.
The contest, which started August 15 and will run through September 26, calls for the boys and girls to visit www.subwaykids.com and submit an essay no longer than 250 words on why it's important to eat right and exercise, along with a photo or video showing how they demonstrate eating healthy and staying active in everyday life.
Subway plans to pick 10 "Champions" from throughout the country who will each be awarded a 529 Plan college scholarship account worth $10,000, and a 3-day, 2-night trip, along with $500 spending money, for the winners and parents/legal guardians to a location where the winners will participate in a photo or television shoot, which may be used in future Subway advertising. Fifty runners-up will each receive a $10 Subway gift certificate.
Entries will be judged according to their connection with the theme of the contest, creativity and originality.
"Subway wants all kids to live long and healthy lives and they can take significant steps in doing so by adopting a play hard and eat fresh lifestyle," said Landino. "Many are doing so right now and we want to reward these 'Champions.' We also hope that kids who are eating healthy and staying active will encourage their friends to do the same."
The Subway chain is the world's largest submarine sandwich franchise, with more than 23,000 locations in 84 countries. The chain is also the world’s second largest fast-food franchise.