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CORPUS CHRISTI, Texas -- Stripes convenience stores raised $618,429 for Children's Miracle Network Hospitals during its fundraising campaign, which ran March 7 through April 3 in all 526 Stripes locations across Texas, New Mexico and Oklahoma. The retailer raised close to $1,200 per location, beating its goal of raising $500,000 during the campaign.
The stores raised funds by asking customers to purchase a $1 Miracle Balloon icon or donate spare change to Children's Miracle Network Hospitals. Coupons were attached to the icons, providing customers an additional incentive to make the purchase.
The $618,429 campaign total was a 35-percent increase over the company's 2010 total of $456,000. During the past eight years, Stripes convenience stores have raised more than $2 million for Children's Miracle Network Hospitals.
"Thousands of Stripes team members worked hard to raise funds for Children's Miracle Network Hospitals and our customers stepped up with enormous generosity," Steve DeSutter, Stripes president and CEO, said in a statement. "The dedication of our team members goes beyond setting higher goals. They exceed expectations because they know they are making a difference in somebody's life and helping families to get the best medical care possible."
Because all donations to Children's Miracle Network Hospitals stay local, the money raised by Stripes will benefit 12 hospitals near the chain's convenience stores. Benefiting hospitals often use Children's Miracle Network Hospital funds to purchase life-saving equipment, invest in research or training, or cover the medical costs of uninsured or underinsured pediatric patients.
"There is a great need in children's hospitals around the country, and funds raised from Stripes campaign help fill this need," stated John Lauck, president and CEO of Children's Miracle Network Hospitals. "We thank Stripes for their commitment and dedication to helping children in the communities they serve."
Stripes has been a partner of Children's Miracle Network Hospitals since 1997.