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SOUTH PADRE ISLAND, Texas -- XYIENCE, maker of Xenergy energy drink, is hosting autograph signings with mixed martial arts (MMA) superstar Wanderlei Silva at three Stripes convenience stores and a Blue Marlin grocery store, all located on South Padre Island, Texas. This area is one of the leading U.S. spring break destinations for college students, and the signings will take place March 18-19 during the height of activity, according to the Las Vegas-based beverage company.
XYIENCE recently established a relationship with Stripes, the retail arm of Susser Holdings Corp. that operates more than 500 c-stores in Texas, Oklahoma and New Mexico. Currently, Xenergy Premium in Cherry Lime and Mango Guava flavors are available in select Stripes stores in Texas, including South Padre Island.
At its beach tent, XYIENCE will offer consumers a manufacturer's coupon for $1.50 off on cans of Xenergy, redeemable through March 25 at Stripes locations that carry the sugar- and calorie-free energy drink.
Silva will also make an appearance at Blue Marlin Grocery Store, an independent supermarket on South Padre Island, which carries Xenergy Premium in Cherry Lime, Mango Guava, Cran Razz and Blu Pom flavors, and Xenergy Xtreme in Orange Fuel and Cherry Rush.
"XYIENCE is thrilled to have this opportunity to bring Wanderlei Silva to Stripes and Blue Marlin during the spring break festivities," stated Jessica Hughes, the company's marketing director. "Wanderlei has a strong fan base among college students in the U.S., so the autograph signing is the perfect way to support our retail partners on South Padre Island."
XYIENCE is the official energy drink of the Ultimate Fighting Championship.