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    Stop & Shop Launches All Mobile In-Store Shopping Experience

    Customers can shop, tally and check out through their mobile phones with the new Scan It! Mobile app.

    QUINCY, Mass. -- The Stop & Shop Supermarket Co. LLC introduced Scan It! Mobile, the latest iteration of its in-store handheld scanner program. Operating on the iPhone 3GS or 4G, the app allows customers to complete an entire shopping trip using their mobile devices.

    Shoppers can download the app for free at stopandshop.com/scanitmobile or at the Apple App Store.

    According to Quincy, Mass.-based Stop & Shop, it is the first U.S. supermarket company to offer an all mobile, in-store shopping experience where customers can shop, tally and check out through their mobile phones. Scan It! Mobile additionally provides personalized offers based on each customer's past purchasing history.

    "It's about customer choice," noted Mark McGowan, president, Stop & Shop New England Division. "We've received tremendous feedback on our Scan It! technology because it allows customers to simplify their shopping experience -- from tracking their budgets while they shop to reducing their time in store. We understand that mobile apps are changing the way consumers shop."

    Scan It! Mobile is being piloted in three Stop & Shop stores in Massachusetts: one in Quincy, one in Braintree and one in Plymouth. When the pilot ends later this year, the chain will evaluate timing to roll out the app in more Stop & Shop locations in 2012.

    The Scan It! Mobile software was developed in collaboration with Modiv Media, a mobile marketing solutions company also based in Quincy.

    Stop & Shop, a division of Ahold USA, operates more than 390 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York and New Jersey.

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