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    Starbucks Celebrates Five-Year Success of My Starbucks Idea

    Consumer creativity has led to free WiFi, digital rewards and "skinny" drinks.

    SEATTLE -– Starbucks is celebrating the five-year anniversary of MyStarbucksIdea.com, an online community where Starbucks fans share, vote, discuss and put into action ideas on how to enhance the Starbucks experience, the company said. The site was founded to create an open dialogue and collaborative environment with consumers and led to the "skinny" beverage, digital rewards through the Starbucks Card and free WiFi .

    Other ways consumers have had an influence through My Starbucks Idea include:

    • Splash sticks have kept clothes cleaner for the past five years;
       
    • More than 3 million mobile payment transactions occur per week in U.S. Starbucks stores, including many in drive-thru locations;
       
    • Consumers helped introduce new flavors such as Mocha Coconut Frappuccino Blended Beverages, Hazelnut Macchiato and Starbucks VIA Pumpkin Spice Flavored Coffee; and
       
    • More than 5.8 million cake pops are sold each year, thanks to customers sharing ideas for smaller-sized treats.

    "For five years, our passionate customers and partners have been sharing their ideas with us on My Starbucks Idea, and we have listened and acted upon many amazing innovations that we have received from this online community," said Alex Wheeler, vice president of global digital marketing for Starbucks. "From digital rewards to new coffee flavors to the little extras like splash sticks that make your day easier, our customers have incredible ideas that we can bring to life in stores worldwide.”
     
    More than 150,000 ideas have been submitted during the five-year period, according to Starbucks.
     
    “We don't know what the next big idea from our customers may be, but we're thrilled to keeping listening, engaging and making adjustments to improve the Starbucks experience for fans everywhere," Wheeler concluded.

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