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C-Go is a mobile shopping application (app) that allows shoppers to initiate a fuel transaction, select the amount of gas they want and pay with their smartphones. In Spinx's case, the app will be customized to match the chain's brand image, colors and unique guidelines, according to NCR.
C-Go also eliminates the need for shoppers to carry a key fob loyalty card because the app updates and stores each shopper's loyalty information and passes that information to the fuel pump automatically, NCR stated.
"Spinx is always looking for new and technologically advanced ways to make our customers’ lives easier," said Steve Spinks, president and CEO of The Spinx Co. "We're looking forward to launching the new Spinx Xtras app, which will provide our loyal customers with a more convenient method for redeeming gas discounts and paying for the purchase, all through the use of their mobile phones."
Mobile technology is the next frontier in convenience store shopping, added Jimmy Frangis, NCR's vice president and general manager of grocery and convenience stores . "Spinx is at the forefront of mobile shopping with its innovative C-Go deployment. As shoppers embrace the technology, Spinx will be well positioned to reap the benefits of increased shopper loyalty and more repeat visits."
Greenville, S.C.-based The Spinx Co. was founded in 1972 by Stewart Spinks and remains privately held. Its 69 c-stores are located in North Carolina and South Carolina.
Duluth, Ga.-based NCR Corp. employs more than 26,000 people and does business in 180 countries.