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    Speedway SuperAmerica Implements Loyalty Solution

    Program allows SSA to communicate one-to-one with customers.

    ENON, Ohio -- Speedway SuperAmerica LLC (SSA) has implemented Valassis Relationship Marketing Systems' (VRMS) loyalty software solutions throughout its 1,600-store fuel and convenience chain.

    Using VRMS's MarketEXPERT XR and TargetEXPERT XR applications, SSA successfully launched its Speedy Rewards loyalty program, featuring real-time rewards in a variety of club and points programs. The program, which lets customers earn points toward discounts on fuel purchases and free merchandise, also uses in-store kiosks that allow customers to review their point balances and redeem points.

    “Our commitment to customer service is paralleled by VRMS's commitment to innovative, integrated marketing solutions,” said Ron Becker, SSA president. “We are excited about rewarding our customers for their loyalty through Speedy Rewards.”

    “Speedway SuperAmerica has proven to be a cutting-edge leader in taking loyalty marketing to a new dimension,” said Drew Bennett, VRMS general manager. “SSA has redefined the market, and is changing the way their industry values and communicates with their customers.”

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