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ENON, Ohio --Speedway SuperAmerica LLC (SSA) partnered with National Payment Card Association (NPCA), the nation's leading provider of merchant branded PIN-based debit cards, taking its Speedy Rewards loyalty program to the next level through the introduction of the Speedy Rewards Pay Card, the company reported.
Speedy Rewards members can now turn their loyalty card into a debit card by visiting www.speedyrewards.com and linking their Speedy Rewards card to their checking account. With this new functionality, members opting into the program will have a secure PIN-based method of payment combined with all of the benefits of a loyalty program.
"The Speedy Rewards Pay Card is a fast, easy and secure way to pay and earn points," Tony Kenney, president of SSA, said in a released statement. "It's two cards in one."
Turning a Speedy Rewards loyalty card into a Pay Card comes with an introductory offer of 5-cents off per gallon of fuel for the first 90 days where allowed by law. By having no bank fees or card brand fees, the Speedy Rewards Pay Card also helps SSA fight rising credit and debit card swipe fees, the company reported.
"By adding payment functionality to the loyalty cards of over 3.4 million active Speedy Rewards members, SSA will bring the market competition that has been advocated in current legislative efforts concerning credit and debit card swipe fees," Joe Randazza, CEO of NPCA, said in a released statement.
Speedy Rewards membership is free. Consumers can obtain a Speedy Rewards loyalty card at any Speedway or SuperAmerica convenience store location.