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ENON, Ohio -- Speedway SuperAmerica joined the ranks of Microsoft, Google, Coca-Cola, M&Ms, Sony, Harley-Davidson and Southwest Airlines, all named "best brands in the nation" in their respective categories, according to the 2009 EquiTrend Brand Study conducted by Harris Interactive.
"Speedway SuperAmerica is proud to be the gasoline brand U.S. consumers equate with a consistent, exceptional customer experience," said Tony Kenney, president of Speedway SuperAmerica LLC, citing the results of the online study that measures the bonds that exist between consumers and brands. "There are many highly respected brands within the gasoline industry and to be ranked as the best where it matters most—in the eyes of the customer—is truly a great honor."
EquiTrend measured 1,120 brands across 39 categories. Survey data is based upon such brand tenets as familiarity, quality purchase consideration, brand expectations, distinctiveness and trust, the company noted. These measurements determine the brand's rank among its competitors and in comparison to world-class brands across all categories. Harris Interactive also added another base measurement in 2009 reflective of these economic times—the perceived value of a brand based upon the money a customer pays.
"Being the customers' first choice for value and convenience has been our vision at SSA for as long as I can remember," Kenney said. "Our employees, and in particular our store associates who are the face of SSA to almost 2.4 million customers a day, deserve the credit for building such strong connections and establishing such broad appeal and trust in the Speedway name. When we combine competitive pricing with exceptional customer service, plus the added value of our Speedy Rewards program, we clearly are having a positive impact on the motoring public."
For five consecutive quarters dating back to early 2008, SSA was rated as the best convenience store chain in terms of overall customer satisfaction in a national consumer perception survey conducted by Corporate Research International through its Web site, realpeopleratings.com. Ever-increasing customer appeal has also been reflected in SSA's own Speedy Rewards customer survey data, with record ratings quarter-over-quarter in 2008 and 2009 for such key metrics as overall satisfaction, friendliness, speed of service, and inside and outside cleanliness, the petroleum marketer noted.
Speedway SuperAmerica, a wholly owned subsidiary of Marathon Oil Corp. is the largest company-owned and -operated convenience store chain in the Midwest, with approximately 1,600 stores in nine states. Most of the stores are operated under the Speedway and SuperAmerica brand names.
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