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Target Stores' director of multicultural marketing, Greg Cunningham, will be keynote speaker at the fourth annual Hispanic Retail 360 Summit, which will be held July 28 to July 30, 2008 in Miami.
Cunningham will open the speaker program on Monday afternoon, July 28, followed by Lyne Castonguay, v.p., multicultural merchandising and marketing for The Home Depot. Castonguay will discuss how the home improvement retailer has won the loyalty of the Hispanic market by marrying its marketing message to an integrated merchandising and store operations strategy.
In addition, a new research study conducted by the Retail Group of Nielsen Business Media and Market Segment Research will be unveiled exclusively at the conference.
Hispanic Retail 360 is the retail industry's premier event for retailers and marketers looking to grow their business with the Latino consumer market in the United States. Last year's Summit, held in Dallas, attracted more than 500 attendees composed of retailers from across all channels of retailing, major consumer products goods manufacturers, advertising agencies, and consultants.
Confirmed attendees include representatives from such major retailers as Wal-Mart, Best Buy, Publix, Winn-Dixie, Family Dollar, Supervalu, Navarro Discount Pharmacies, CVS, Advance Auto Parts, Hy-Vee Supermarkets, and Kroger.
As in past years, the Summit will also include a guided store tour by a leading industry consultant to view best practices by Miami-area retailers who serve the Hispanic community. Visits to two leading area Hispanic-themed supermarkets -- Winn-Dixie and Publix Sabor -- are already confirmed.
Hispanic Retail 360 is produced by Progressive Grocer and Convenience Store News, two media brands owned by Nielsen Business Media. The "presenting sponsors" are The Coca-Cola Co. and Anheuser-Busch, Inc. Association partners include the Neighborhood Market Association, Latin Vision, and Point of Purchase Online Network. Media partners include Mercado de Dinero and Hispanic Trending.
Several sponsorship packages are still available. For more information on sponsorships, please contact Michael Hatherill at 646-654-7501 or via e-mail at [email protected].