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Sparks, a caffeinated alcohol beverage, introduced a new band wrap on 16-ounce four-packs of Sparks, Sparks Plus and Sparks Light. A unique primary UPC code on each can and a secondary UPC code on the band wrap allows the four-pack to be separated for individual sale or kept as a package. An easy-to-carry handle, 360-degree branding and an easy-open feature also make up the design. Sparks is a blend of caffeine, alcohol, taurine, guarana and ginseng.
Miller Brewing Co.; Milwaukee
(414) 931-2000; www.millerbrewing.com