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Source Beverages, based in Greensboro, North Carolina, signed a deal to distribute its energy drink, Burn, through Kerr Distributing in southeast Ohio. Burn is a carbonated, caffeinated beverage sold in convenience stores and has been on the market since 2002.
Kerr, which is based in Athens, Ohio, is the exclusive distributor of products such as Coors, Crystal Geyser, Pabst, Heineken and Guinness in that region.
Source CEO Tyler Benedict said a promo team will be visiting college campuses and local events in Kerr's region to raise awareness of Burn. "Colleges in southeastern Ohio -- Ohio University, Hocking Tech and Marietta College -- are magnets for energy beverages, so we're stoked to get Burn into that area," Benedict said.
In September, the company added distributors in the San Francisco Bay Area, Florida and several other markets in the Midwest and South.