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If fifteen minutes of fame isn't enough, Snickers is offering consumers a chance to win $25,000 for singing a song about the candy bar. The Snickers "Satisfaction Sing-Off" encourages consumers to prove their love for the candy bar by writing and performing an original ode that celebrates how Snickers satisfies them. Contestants must include Snickers' four main ingredients -- peanuts, chocolate, caramel and nougat -- in their songs.
"Americans buy more than 2 million bars each day," said Vic Walia, senior brand manager, Snickers Brand, Masterfoods USA. "We expect to see lots of creative entries because people really connect with this brand."
Snickers has teamed up with singer Nick Lachey to announce the contest and participate as one of the judges during the finals event in Los Angeles later this year. Snickers also serves as a sponsor of Nick Lachey's concert tour, kicking off Sept. 16, 2006. Through the partnership, there will be opportunities to win concert tickets and chances to meet Nick Lachey in person in selected tour markets.
Official entry forms and contest rules are available at www.SnickersSatisfies.com. A videotape of two minutes or less showcasing the original song should be uploaded to the website. All entries must be received by 12 a.m. Oct. 14, 2006, and will be narrowed down to 10 semifinalists by a panel of qualified judges. Voting will be based equally on originality, creativity, musical talent and dramatic performance.
After semifinalists are selected, Americans will vote online for their favorite entries. The top three "vote-getters" will win a trip to the finals in Los Angeles where they will perform their song live, and compete for the grand prize $25,000. Winning entries will also be highlighted on www.SnickersSatisfies.com.