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BOULDER, Colo. -- Smoker Friendly International, the chain of more than 600 independently operated tobacco stores based here, signed Daily's convenience stores chain, based in Nashville, Tenn., as an authorized dealer. Daily's, operator of 104 c-stores, will co-brand with Smoker Friendly in the tobacco category and be the exclusive retailer for SF/Smoker Friendly private label tobacco products.
Daily's is the first c-store chain to become a Smoker Friendly authorized dealer. "Daily's approached us because the tobacco category is so important to them, but with 104 stores, they weren't really in the position to have their own private-label brand," Mary Szarmach, vice president of trade marketing, for Smoker Friendly, told CSNews Online. "We created a convenience-driven program for them with all of our private label products."
The stores will use Smoker Friendly signage inside and on the stores. The chain will have zip code-protected exclusivity to the Smoker Friendly brand.
"We believe this is a great opportunity for both companies to serve tobacco customers in the Nashville and outlying areas with outstanding tobacco and tobacco accessory offerings," Szarmach said, and added the company is talking to other midsize c-store chains for co-branding similar programs.
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