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    Slush Puppie Gets New Owner

    The ICEE Company adds to its frozen beverage portfolio by acquiring the brand from Dr Pepper/Seven Up Inc.

    J & J Snack Foods Corp. announced that The ICEE Company -- its frozen carbonated beverage distributor -- has acquired the Slush Puppie brand from Dr Pepper/Seven Up Inc., a Cadbury Schweppes Americas Beverages Company.

    Slush Puppie, a leading brand of frozen non-carbonated beverages in North America, is sold through an existing distributor network to over 20,000 locations in the United States and Canada, as well as to certain international markets. Sales of the Slush Puppie products were approximately $18 million in 2005, according to a news release.

    "We are delighted with the addition of the Slush Puppie brand to our niche beverage portfolio. The addition of Slush Puppie combined with our ICEE frozen carbonated brand gives us two of the leading brands for frozen beverages in the United States," said Gerald B. Shreiber, President and CEO of J & J Snack Foods, based in Pennsauken, NJ. "We plan on continuing to use Slush Puppie's existing distribution system, which includes 85 independent distributors, and selling unique brands, such as Hawaiian Punch."

    Dan Fachner, President of The ICEE Company, commented, "This immediately strengthens a channel that we have been trying to penetrate. The popular equity of the Slush Puppie brand combined with its unique distribution system offers solid opportunity for long term growth. We look forward to providing support services and other resources to the business. The combined benefits of the ICEE brand and the Slush Puppie business bode well for the future."

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