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    Slidell Oil Centralizes Fuel Pricing With PriceAdvantage

    C-store retailer implements SMART Fuel Pricing at its 20 Purple Cow locations.

    SLIDELL, La. -- Slidell Oil implemented PriceAdvantage's SMART Fuel Pricing software solution across its 20 Gulf Coast Purple Cow convenience stores.

    Slidell Oil was looking for an advanced tool to aid in the fuel pricing process that could provide price change automation, confirmation feedback, competitive intelligence and audit trail support, according to Colorado Springs, Colo.-based PriceAdvantage.

    "We found that competitor surveys were not always updated from morning to afternoon, but now with PriceAdvantage, we’re getting more accurate surveys. Those in the field can now enter them directly into their mobile devices, giving us the real-time intelligence we need to price all stores from headquarters," said Keith Baker, managing partner of Slidell Oil. "And we’ve moved from pricing daily to pricing multiple times per day with greatly improved accuracy."

    Slidell Oil's fuel prices will now be complete, correct and implemented in a timely manner, said Chip Stadjuhar, CEO of Skyline Products Inc., parent company of PriceAdvantage.

    Slidell Oil is a family-owned fuel distributor with operations in Alabama, Louisiana and Mississippi. It was founded in Slidell, La., in 1946 by Buster Baker.

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