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As part of Bravo! Foods International's recent national rollout of its Slammers milk drinks, the company is launching a new promotional program in the $2 billion single-serve, flavored milk industry with Cagnazzi Racing.
Bravo! Foods' Slammers brand of flavored milk beverages will be the primary sponsor of Cagnazzi Racing's Chevrolet Cobalt Pro Stock racecar, driven by fan favorite Erica Enders.
Enders's 200 mph NHRA Pro Stock racecar will truly become the "ultimate doorslammer" and will sport a whole new look based on Bravo! Foods' Pro Slammers "Milk With An Attitude" and Slim Slammers products. The "Slammers Cobalt" will debut at the upcoming Mile-High Nationals in Denver July 15-17.
The brand sponsorship of the Enders-driven Cobalt will continue through the upcoming three-race western swing, which includes Denver, Seattle, and Sonoma, Calif.
"We're really pleased to partner with Bravo! Foods and look forward to introducing their Slammers brand to the NHRA fans," team owner Victor Cagnazzi said. "Once they (fans) try a Slammers, they'll be hooked. I know the drag racing community will really show its support for this new sponsor and I look forward to showing the folks at Bravo! Foods what NHRA fan loyalty will do for their sales."
In addition to a new look for the Cobalt, the sponsorship will also include a number of promotions tied to the Slammers brand. At the track, fans can come by Enders's pit area and pick up one of her autograph cards that will include a special NHRA fan coupon for a $1 off on their next Slammers purchase. Fans can go to http://www.slammersracing.com/ for more information about upcoming promotions with the new Slammers(R) Pro Stock Team and driver Erica Enders.
"Slammers are awesome," Enders said. "All you have to do is look at their bottles and you can see they are a cool company. Plus, they do more than just milk, they also make smoothies and milkshakes, which taste incredible. I can't wait to get them hooked on drag racing."
"NHRA Pro Stock drag racing is certainly an extreme sport, and we are very excited to have our Slammers brand affiliated with Erica Enders and Cagnazzi Racing," said Roy Warren, Bravo! Foods CEO. "Our brand is known as 'Milk With An Attitude' and Erica represents all the positive attitudes of a high-level competitor."
Slammers are now available at more than 30,000 retail and convenience store outlets nationwide including such popular chains as 7-Eleven, A&P, Associated Grocers, BILO, Brunos, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralphs, Safeway, Sam's Club, Shaws, Shop Rite, Speedway/Super America, Super Target, Unified, Walbaums, Walgreens and White Rose.