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Skoal's Pouches and Long Cut tobacco products get a new citrus flavor in early 2007. The premium moist smokeless tobacco in Citrus Blend is made with guaranteed fresh, 100 percent American-grown tobacco. The pouches offer adult consumers a discreet way to use tobacco and enjoy a flavored blend, the company stated. The dual launch of both Citrus Blend Pouches and Citrus Blend Long Cut will be supported by direct mail, adult sampling and point-of-sale merchandise; in addition to 15-can prepack retail displays that contain both products to drive awareness and trials.
U.S. Smokeless Tobacco Co., Greenwich, Conn.
(203) 661-1100; www.ussmokeless.com