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U.S. Smokeless Tobacco Co. added Skoal Apple Blend Pouches to its line of flavored tobacco pouch products. Available at retail beginning Sept. 12, the convenient pouch product combines rich, premium tobacco with the crisp flavor of juicy apples, building off of the continued momentum of the 2004 launch of Skoal Long Cut Apple Blend. The latest pouch flavor joins the family of Skoal Wintergreen Pouches, Berry Blend Pouches and Skoal Mint Pouches. The launch will be supported by direct mail, adult sampling and point-of-sale, plus 15-can retail displays that offer $1.00 off per can to drive both awareness and trial.
U.S. Smokeless Tobacco Co., Greenwich, Conn.
(203) 661-1100; www.ussmokeless.com