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PHILADELPHIA -- Lukoil Americas inked a distributing and promotions deal with Skinny Nutritional Corp., placing all five flavors of Skinny Water in 120 Lukoil locations in the greater Philadelphia area.
George Wilkins, Brand Manager for Lukoil Americas, said in a released statement that the company is excited about the new partnership as it underscores Lukoil's desire to offer Skinny Water, "the next generation of enhanced water" at its locations. "We are always looking for partnerships with products that will add value to our retailers and have value to our customers. Skinny Water does that," he said.
Throughout the summer months, Skinny Water promotions will take place at regional Lukoil locations. The launch event will take place at Lukoil on Delaware Avenue and Spring Garden today. The joint promotion will give away free tanks of gas and free bottles of Skinny Water to all drivers.
"The partnership with Lukoil is our first major convenience store chain in the Philadelphia region to carry Skinny Water in their stores," Don McDonald, president of Skinny Nutritional Corp., said in a released statement. "As part of our mass distribution plan for Philadelphia, the Lukoil Kwik Farm stores gives us a single serve Ograb on the go cold sale."