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    Skinny Nutritional Names New CEO

    Former Philadelphia Coca-Cola Bottling president to lead the company.

    BALA CYNWYD, Pa. -- Skinny Nutritional Corp., the exclusive worldwide marketer and distributor of Skinny Water, named Ronald D. Wilson the company’s new president and CEO. Wilson, a former Philadelphia Coca-Cola Bottling Co. president and COO, brings with him more than 38 years of experience in the beverage industry.

    "I'm excited about this opportunity to take Skinny Water to the next level," Wilson stated. "In less than six months, Skinny Water has been embraced by millions of customers. As we go forward, we'll expand our flavor offerings, and look to use the Skinny trademark in other beverage categories, such as ready-to-drink teas and coffees."

    Wilson entered the soft drink industry in 1969 as route salesman for Pepsi-Cola, and worked his way up to branch manager. He joined the Coca-Cola family in 1977 as a financial analyst with Coca-Cola Bottling Co. of New York. Over the years, Wilson held various positions within Coca-Cola Bottling Co., rising from division manager to vice president/general manager of the New Jersey division.

    In 1985, he became president and COO of The Philadelphia Coca-Cola Bottling Co., where he led the company to become the fourth largest Coca-Cola bottler in the country. While at the helm, Wilson was also president of The Coca-Cola Bottlers' Association and a vice president of the Dr. Pepper Bottlers' Association.

    He is currently the vice chair for the board of overseers at his alma mater, Rutgers University, and is an advisor to Rutgers School of Business in Camden, N.J. In October 2008, Wilson was inducted into the Beverage World Soft Drink Hall of Fame.

    "The appointment of Ron Wilson represents the transition of the company from the start-up phase to a growth and operational phase," stated Don McDonald, former president and CEO of Skinny Nutritional Corp. "Ron's experience and leadership will be invaluable, and we know he'll take the company to new levels of profitability."

    Skinny Water, a zero-calorie, zero-sugar, zero-sodium and zero-preservative multi-functional water that helps aid in weight loss, comes in five flavors including Acai Grape Blueberry, Goji Fruit Punch, Peach Mango Mandarin, Raspberry Pomegranate, and Passionfruit Lemonade. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Tea, Skinny Shakes and Skinny JavaT.

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