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The Coca-Cola Co. will give the Minute Maid Enhanced Juice and Juice Drink line an expansion in 2010 with a new 12-fluid-ounce, single-serve, shrink-wrapped package for its three most popular flavors -- Minute Maid Pomegranate Blueberry Flavored 100% Juice Blend; Minute Maid Pomegranate Lemonade; and Minute Maid Strawberry Kiwi Flavored Juice Drink. The packaging is meant to address the needs of on-the-go, health-conscious consumers. The Pomegranate Blueberry blend combines five juices with Omega-3/DHA and four nutrients to help nourish the brain and body, while Pomegranate Lemonade contains antioxidant vitamins C and E, and Strawberry Kiwi combines both Yerba Mate extract and real fruit juice to provide a natural energy boost, the company stated. The launch will also feature a fully integrated marketing program including in-store and out-of-store trial and awareness tactics, the company stated. The three varieties are also available nationwide in a 59-fluid-ounce PET bottle.
The Coca-Cola Co., Atlanta