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    Sierra Mist Adds a Twist of Grapefruit

    New product extends PepsiCo's lemon-lime line.

    PURCHASE, N.Y. -- An addition to the beverage aisle is coming in the form of Sierra Mist Ruby Splash, a line extension of PepsiCo's lemon-lime soft drink line. Now available in retail stores nationwide, this marks the first new flavor from Sierra Mist that will be available all year.

    "Sierra Mist Ruby Splash is a delicious and refreshing blend of the lemon-lime taste that consumers love with a splash of ruby grapefruit," said Kristina Mangelsdorf, director of marketing, Flavors, Pepsi-Cola North America Beverages.

    Sierra Mist has enjoyed success with other flavored line extensions, including Lemon Squeeze in the summer of 2006, Undercover Orange in the summer of 2007 and Sierra Mist Cranberry Splash, which has been offered for a limited time during the past three holiday seasons.

    Sierra Mist Ruby Splash is offered in regular and diet versions of 20-ounce bottles, 2-liter bottles and 12-packs of 12-ounce cans. It will be supported by a full slate of TV, radio and digital advertising, highlighted by the tagline, "It's Liquid Sunshine."

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