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HOUSTON -- Shell Oil Products US transitioned ownership of 84 branded sites in Oregon to PacWest Energy LLC, a joint venture created between Shell and Meridian, Idaho-based c-store operator and Shell-branded wholesaler, Jacksons Food Stores Inc., Shell stated.
"We look forward to meeting the needs of the residents of Portland, and to providing them with great service and quality Shell gasoline," John Jackson, president of Jacksons, said in a statement. "We anticipate the combined power of the Shell and Jacksons brands will serve to attract new customers throughout the region."
Of the total, PacWest will rebrand 62 of the convenience stores to the Jacksons brand, and will continue to offer Shell-branded fuel to the locations, according to the company. Jacksons operates more than 100 convenience stores and 10 quick-serve restaurants in four western states, according to the company. The purchase price was not disclosed.
"With a strong, well-known retail brand and a reputation for excellent customer service, Jacksons Food Stores will help to strengthen the Shell retail network in the Pacific Northwest," Bill Spurgeon, west region general manager for Shell, said in a statement. "Transitioning these sites will allow us to focus on delivering the quality fuels motorists expect from Shell."
The divestment is part of Shell's previously announced plans to transition its direct-supplied and company-operated retail assets to joint venture- and wholesale-supplied, the company stated. CSNews Online reported in October 2007 that this move was part of a three-pronged plan, which was initiated in 2005, to grow the Shell brand in the U.S. and maintain a focus on wholesale operations. At the time, Shell had yet to transition the remaining 2,000 company-owned stations and 400 retail supply contracts left in its network. The transition is expected to continue into 2009.