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Shell Oil Products US launched a new credit card incentive campaign designed to raise awareness among consumers about the benefits of using the Shell Platinum MasterCard.
New cardholders will get the chance to rack up more rebates toward Shell gasoline by using the card everywhere they shop.
"You can only fill up your tank so many times a month to earn the 5-percent rebates on Shell gasoline," said Elizabeth Hudson, manager of the Shell MasterCard program. "However, with 1-percent rebates on other purchases, you earn additional rebates toward Shell gasoline when you use your card for purchases everywhere else. This further cuts your cost of driving without lowering the quality of your fuel."
To emphasize the value of using the card when it's used everywhere, customers who open a new Shell Platinum MasterCard account before Dec. 31, 2007 will earn 5-percent rebates on all Shell gasoline purchases plus 5-percent rebates for 60 days on the first $2,000 in purchases everywhere else they use their card, up to $100 in rebates toward Shell gasoline.
At the end of the 60-day period, cardholders will continue to earn 5-percent on Shell gasoline purchases and 1-percent rebates on purchases everywhere else. All rebates are automatically credited to customers' monthly statements toward future Shell gasoline purchases made with the card. There's also no annual fee the first year and the fee is waived thereafter as long as nine or more Shell gasoline purchases are made each year.
"Shell was the first to offer a gasoline rebate card and ours continues to be one of the most competitive programs in the industry," said Hudson. "We hope this promotion will help customers understand the total value of the Shell Platinum MasterCard when they use it for their Shell gasoline purchases as well as their everyday shopping."
The Shell Platinum MasterCard promotion will include a national advertising campaign that uses TV and Internet advertisements, as well as public relations efforts to generate overall consumer awareness of the card.