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HOUSTON -- Shell Oil Products US (Shell) and Motiva Enterprises LLC (Motiva) along with the National Urban League, one of the nation's oldest and largest African American community based organizations, announced a collaborative effort to increase minority opportunities in the Shell retail network. This gives Shell and Motiva access to the National Urban League's extensive network of qualified minority candidates who are seeking opportunities in the retail fuels industry.
"We are excited about this opportunity to boost minority representation within our network," said Larry Burch, vice president of retail sales and operations for Shell and Motiva. "By working with an organization such as the National Urban League, we expect to build upon our success with minority retailers, continue to cultivate interest in the Shell-branded network and work with qualified candidates."
Shell and Motiva believe that attracting and developing qualified people from various backgrounds and experiences will greatly enhance the companies' ability to form positive relationships and connections with diverse cultures and markets, and grow the Shell-branded business, according to a company release.
There are over 100 local affiliates of the National Urban League located in 35 states and the District of Columbia providing direct services to more than 2 million people nationwide through programs, advocacy and research. It is anticipated that the National Urban League will serve as a clearinghouse and resource for Shell and Motiva in identifying and screening potential candidates nationwide.
"At the National Urban League our goal is to expand economic opportunity," said Marc H. Morial, president & CEO of the National Urban League. "We are very pleased with this partnership with Shell and Motiva and we are confident that it will create awareness and interest among minority candidates to pursue entrepreneurial opportunities with the Shell brand."
In 2003, Shell and Motiva enhanced the diversity of its retail network by introducing a new class of trade with the creation of Multiple Site Operators (MSO), the companies reported. Shell and Motiva aggressively recruited a diverse set of candidates through the help of local business and minority organizations. As of July 2006, minority operators for both companies represented 30 percent of the overall sales volume sold through this class of trade.
Through this collaboration with the National Urban League, Shell and Motiva hope to advance their existing efforts and progress to achieve more diversity in the retail network, according to the companies.