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    Shell Launches Smarter Mobility Innovations

    Initiative aimed at providing cleaner, more energy-efficient road transport.

    HOUTSON -- Shell yesterday unveiled a package of innovations, dubbed "Smarter Mobility," aimed at speeding up the global shift to cleaner, more energy-efficient road transport, at Michelin's Challenge Bibendum sustainable mobility conference.

    "A big part of Shell's business is about providing the fuels, lubricants and even road surfaces that make it possible for people and goods to move around in motor vehicles," Shell's downstream director, Mark Williams, said in a released statement. "So customers faced with energy, climate and economic challenges can turn to us for ways to save fuel and emit less carbon dioxide. While electric vehicles, hydrogen and advanced biofuels all have huge potential, there will not be enough of them to make a real difference for another decade or more. That's too long, so we're acting now to make today's transport system cleaner and more efficient."

    Through "Smarter Mobility" Shell is helping its customers in three main ways:

    Smarter Products
    Shell Fuel Economy formula products are available in more than 21 countries. In 2009, Shell launched its most advanced Fuel Economy formula fuel to date, Shell FuelSave, which helps customers save up to one liter per tank with every fill, according to the company.

    In addition to smarter fuels, smarter products include more efficient lubricants, and innovative plastics that allow carmakers to create lighter, more fuel-efficient vehicles.

    Smarter Use
    Shell is offering fleet operators a service called FuelSave Partner that electronically tracks fuel use and recommends different speeds, routes and driving styles to optimize economy. FuelSave Partner can cut fleet fuel use by as much as 10 percent, the company reported.

    Shell also offers fuel economy driving advice to motorists, runs competitions to promote more efficient driving, and deployed celebrity FuelSave "ambassadors" around the world to encourage smarter use of fuel.

    Smarter Infrastructure
    Shell is helping to develop a more energy efficient global road transport infrastructure. An example is a process designed to produce and lay asphalt at lower temperatures -- the Shell WAM Foam Process, which reduces overall energy consumption by between 25 percent and 35 percent, compared to conventional asphalt, according to Shell.

    A simple, economic, lower carbon road surface, Shell Instapave, is being rolled out in Latin America and India to replace fragile, dusty and unsafe dirt roads and it can be ready for use in as little as 30 minutes after it is laid.

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