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HOUSTON -- Shell is launching a new Q3 marketing campaign aimed at continuing to educate drivers on how Shell Nitrogen Enriched Gasolines help clean and protect critical engine parts to improve performance. The campaign will highlight Shell as the official fuel of Car and Driver and Road & Track, with all vehicle testing and evaluations done by these publications fueled exclusively with Shell Nitrogen Enriched Gasolines, including Shell V-Power premium gasoline.
Shell said it will celebrate its "official fuel" alliance with Car and Driver and Road & Track by using a combination of all new point-of-purchase materials, and radio and online advertisements, in combination with consumer giveaways and promotions.
"With the experts at Car and Driver and Road & Track in agreement that all three grades of Shell Nitrogen Enriched Gasolines protect vital engine parts from performance-robbing gunk, the focus of our fuels marketing activities in Q3 is about leveraging this alliance," Karen Wildman, North America Shell brand and communications manager, said in a statement. "Having the experts choose Shell helps us reinforce with consumers why they should choose Shell for their own vehicles as well."
The Q3 national fuels promotion kicks off with new "The Experts Protect with..." point-of-purchase (POP) materials at Shell-branded stations coast to coast. And starting yesterday, anyone who visits a Shell gas station or convenience store can pick up a special subscription offer coupon for Car and Driver and Road & Track. The offer will be available through Oct. 31, or while supplies last.
Car and Driver also will be teaming up with Shell to offer a national "Free Fuel for a Year" sweepstakes that will give eight lucky winners an opportunity to protect his or her engine with free Shell Nitrogen Enriched Gasolines for a full year. As part of this sweepstakes, more than $50,000 in Shell Gift Cards will be awarded to daily winners over the eight-week period. The sweepstakes will run from Sept. 6 to Oct. 31, according to the company.
Houston-based Shell Oil Products US is a subsidiary of Shell Oil Co., and has a network of approximately 6,100 branded gasoline stations in the Western United States.