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    Shell Launches the 'How I FRN' Contest

    The promo is aimed at individualizing its Fuel Rewards Network loyalty program.

    HOUSTON -- Shell Oil Products US is looking to individualize its Fuel Rewards Network (FRN) loyalty program with the new "How I FRN" contest.

    The contest asks consumers to submit a photograph or video via Instagram or Twitter that represents their experience with the FRN program. Consumers are encouraged to think creatively about how they might be able to demonstrate their experience with and understanding of the program.

    "We're excited to see the creative and cost-effective ways our customers interact with the FRN program," said Jim Perkins, North American marketing alliance manager at Shell. "As we start out the new year, Shell knows that saving money is a top priority, and we're excited to provide the opportunity for drivers to win big just by showing us how they save through the program."

    Shell will select one winner each week, as well as a grand-prize winner, first runner-up and second runner-up whose entries best convey the features and benefits of the FRN program. Weekly prize winners will receive a $250 Shell and FRN gift card. The contest runs through March 14.

    To be eligible for a prize, each entry must be tagged with the official How I FRN Contest hashtag, #HowIFRN, and must also be accompanied by a brief caption describing how the FRN member uses or plans to use the FRN program to save.

    Entries will be judged and winners selected based on the following criteria:

    • Adherence to entry requirements (30 percent);
    • Creativity of photo or video (20 percent);
    • Demonstrates basic understanding of how the program works (30 percent); and
    • Demonstrates specific ways rewards were earned or plan to be earned (20 percent).

    The grand-prize winner will receive free fuel for a year, while the first runner-up will receive $1,000 in Shell and FRN gift cards, and the second runner-up will receive $500 in Shell and FRN gift cards.

    "We are proud to offer consumers many ways to save on Shell fuel by participating in the Fuel Rewards Network program," said Dickson Perry, founder, chairman and CEO of Excentus, provider of the Fuel Rewards Network program. "How I FRN encourages FRN members to explore all of the various savings opportunities available through the program so that everyday purchases become a chance to save big."

    Shell Oil Products US, a subsidiary of Shell Oil Co., is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern regions are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Co. and Saudi Refining Inc.

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