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HOUSTON -- Shell Oil Products US and Excentus Corp. announced the nationwide expansion of their loyalty program alliance through an exclusive, long-term strategic deal. This relationship will bring the first U.S. national reward program where consumers can earn cents-per-gallon discounts redeemable exclusively at participating Shell stations, according to the Houston-based oil company.
The consumer loyalty program will allow millions of consumers to save money on Shell fuels, including Shell Nitrogen Enriched Gasolines and Shell Diesel, the company reported.
"This deal represents a unique opportunity for Shell, Shell wholesalers and Shell consumers nationwide and will ensure Shell maintains its market-leading position and pace of unprecedented growth in the U.S. Although we cannot at this point disclose specifics of our plans, I am confident what we introduce will revolutionize fuel site marketing," stated David Bunch, general manager of Shell Retail Marketing for North America.
Dickson Perry, founder and CEO of Excentus, added: "Shell is the No. 1 fuel brand in the U.S. and we have worked closely with them over the past couple of years to successfully overcome many of the challenges we have encountered growing our fuel marketing network. Having a partner with the breadth and capabilities of Shell fits perfectly with our future plans for leveraging our cents-per-gallon intellectual property and capabilities to deliver the ultimate consumer reward to millions of U.S. consumers."
Shell Oil Products US is a subsidiary of Shell Oil Co., which has a network of more than 6,000 branded gasoline stations in the Western U.S. Shell Oil Co. is also a 50-percent owner of Motiva Enterprises LLC, which refines and markets branded products through approximately 8,200 Shell-branded stations in the eastern and southern United States. Headquartered in Dallas, Excentus Corp. has more 150 customers in the U.S. and Canada.