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    Shell Association and Royal Buying Group Enter Exclusive Partnership

    Shell marketers will gain special discounts and promotions through deal.

    HINSDALE, Ill. -- The National Association of Shell Marketers (NASM) and Royal Buying Group (RBG) entered into an exclusive partnership to offer savings, discounts and promotional programs to institutional and private Shell marketers in its U.S. locations.

    The alliance between the two companies will allow NASM members to achieve competitive pricing and RBG vendors to introduce new products and programs to Shell's consumers. As an additional benefit, NASM supplier associate members will receive a credit for any dues paid to the organization on its annual vendor fee with RBG, which goes to fund the proprietary Web site and listing in the RBG Marketing Manual. Each retail member receives a hard copy of the annual programs that are listed.

    RBG also communicates to its members through its monthly newsletter, "The Competitive Edge," which lists new programs, special promotions and seasoned opportunities. RBG account representatives contact each member to review the content of the newsletter and take orders for any specials currently being promoted.

    "We are excited to be able to bring NASM members this new program," said Michael Zielinski, president and CEO of RBG. "Through this exclusive partnership with Royal Buying Group, NASM member stores will be able to harness the negotiating power of this marketing association. By joining Royal Buying Group, NASM members will be able to access convenience store programs unavailable to them in the past, and save thousands of dollars each year."

    NASM provides fellow marketers a forum to network and discuss Shell-specific issues and topics that cover the petroleum industry as a whole. It also provides continuing professional assistance and education through monthly newsletters, legislative and regulatory alerts, meetings, seminars, conventions and daily contact. Interested NASM Retail/Wholesale Marketer Members should contact Angela Angelilli at (630) 986-5416, ext. 17 or at [email protected] to become part of the NASM/RBG alliance program.

    RBG is a merchandising and marketing association that negotiates pricing and promotions for the convenience store industry. In addition, it provides merchandising support and programs to more than 1,300 operators of 5,500 convenience stores. RBG selects, negotiates, implements and tracks the most profitable vendor programs for its members within the convenience industry.

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