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    Sheetz Tries on New Look

    Fifteen stores get makeover

    MOON TOWNSHIP, Pa. -- Jars filled with rainbow-colored jelly beans and M&M's line the back wall of Sheetz's newly designed store. Customers select prepackaged parfaits and sandwiches, and can create their own milkshakes. The squeaky clean interior is graced with diagonal lines and low lighting; the music playing is selected by employees from a preset list.

    This is the "latest and greatest look" for Sheetz stores, president Stan Sheetz told the Beaver County Times. The design is shared by only 15 stores of the companies 323.

    The design involved employing interior designers and in-house chefs to determine what customers wanted and needed in a store. The store caters to "people on the go," as the company calls them, in its convenience and cleanliness.

    Change is always present in Sheetz stores, as they look to improve their offerings to customers. At one time, video games and collector cups were offered. "You have to experiment, you never know what the next big thing will be," Sheetz was quoted in the Beaver County Times.

    Big changes for the Sheetz company were in 1973, when they began selling gasoline, and in 1974, when they introduced coffee sales; also, in 1979, all stores began operating 24 hours, the article stated.

    Sheetz plans to open eight more convenience stores this year, all while coming up with new ideas to keep his "on the go" customers coming back. "The culture around here is that we can always do it a little bit better than the last time," he said to the Beaver County Times. "That'll keep us busy."

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