Sheetz Signs On for Merchant Customer Exchange

ALTOONA, Pa. -- Sheetz Inc. became the latest convenience store retailer to join Merchant Customer Exchange (MCX), a new mobile wallet venture formed in August.

The c-store chain joins 7-Eleven Inc., Alon Brands Inc., Shell Oil Products and Sunoco Inc., who are all charter members of MCX.

In addition to Sheetz, several other prominent retailers, including Bed Bath & Beyond Inc., Gap Inc., Dillard's Inc., Dunkin' Brands, and Wakefern Food Corp. also recently joined MCX, reported the HeraldOnline.com.

"We are seeing tremendous interest from merchants of all sizes," MCX executive Dodd Roberts told the news outlet. "Merchants recognize mobile payment adoption will be limited until it can be used where consumers regularly shop. MCX offers unmatched scale, representing merchants with more than $1 trillion in annual sales across nearly every merchant vertical."

MCX has competition in the mobile wallet space from Google Inc., Isis, PayPal, Square and others.

As CSNews reported earlier, other flagship members of MCX include Wal-Mart Stores Inc., Best Buy Co., Target Corp., CVS/pharmacy, Hy-Vee Inc., Publix Super Markets Inc., Sears Holdings Corp., Darden Restaurants Inc. and HMSHost.