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    Sheetz Opens Newest Convenience Concept

    Chain opens new store with restaurant-style amenities in Pennsylvania.

    DANVILLE, Pa. --­ Sheetz, Inc. is opening a new 6,000-square-foot store in Danville, Pa., featuring its newest convenience concept, the company reported.

    "The Danville location is our vision for the future," said Louie Sheetz, executive vice president of marketing at Sheetz. "We have blended the best from our convenience restaurants with what our customers have told us they want from a convenience retailer to create a unique destination that easily fits into everyday life."

    The new Sheetz location will offer customers a fun, high-energy restaurant-style atmosphere. A red brick exterior welcomes area residents into a bright interior with high ceilings and seating for more than 40 people. Once inside, customers will experience digital menu boards that show food selections, which can be easily and quickly ordered at electronic touch-screen order kiosks.

    Sheetz's broad menu, prepared in an open kitchen environment, includes a variety of made-to-order items, many of which were first introduced at the company's convenience restaurant concepts located in Altoona, Pa., and Raleigh, N.C.

    In Danville, customers will find cold and toasted subs, paninis, hand tossed saladz, and brick oven pizza. Also added is a "fryz" menu, including onion rings and chicken fingers, a "Kidz" menu and the Sheetz Bros. Coffeez Espresso Bar staffed by a professional barista.

    New convenience items include a self-serve bakery, bulk candy and peanut dispensers, cold grab-and-go case, Teazzer iced tea and self-serve milk shakes.

    Customers can also place their food order from touchscreen terminals located at the gas island while fueling with Sheetz's 100 percent guaranteed petroleum products with the added convenience of cash or credit pay-at-the-pump on all fuel purchases.

    Sheetz has also installed systemwide MasterCard PayPass, which allows customers to simply tap their PayPass-enabled card on a specially equipped terminal, eliminating the need for customers to hand over their card to a merchant or manually swipe it through a reader.

    According to Louie Sheetz, the company is committed to fulfilling its promise of Total Customer Focus (TCF) ­-- the company's customer service mission to provide fast and friendly service, quality products and clean and convenient locations.

    "We look for great, high-energy people to work in our stores and we train them to be respectful of the needs of our customers," he said.

    The chain's 65 local employees will host a private dignitary reception and ribbon-cutting ceremony prior to the store opening to the public, and as part of the grand opening, the company will make a $2,000 donation to the Boy Scouts of America, Columbia-Montour Council.

    "We are thrilled to bring our newest concept in convenience to Danville," said Sheetz. "And we are equally thrilled to partner with the Boy Scouts as a symbol of our connection to the community."

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