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ALTOONA, Pa. -- Sheetz Inc., operator of more than 330 convenience stores, opened a new 5,000-square-foot Sheetz store in Raleigh-Durham International Airport through a first-ever project allowed by the airport and the first retail offer at the airport's Aviation Station.
The store, No. 335 and located at 1145 Aviation Parkway in Morrisville, N.C., is situated right at one of the main entrances to the airport, to bring convenience to travelers. The store is the second Sheetz location in Durham, N.C., and the first at the airport, which brings the total number of Sheetz stores in North Carolina to 14.
"This is one of the most exciting store openings for us at Sheetz because it's something new for us to partner with the air travel industry," Louie Sheetz, executive vice president of marketing for Sheetz, said in a written statement. "The people of North Carolina have been very good to us and we appreciate the loyalty we've built in those communities. We hope the unique setting of an airport brings us new opportunities to offer our brand of convenience to as many new customers as we can."
Aviation Station is owned by the airport and serves highway travelers, airport travelers, local commuters and the local employment base surrounding the airport. The store opened to the public earlier this week, and employees will host a community grand opening celebration July 10, with a ribbon cutting ceremony at 3 p.m. As part of the festivities, the company will present $2,500 to the First Tee of Wake County.
The Sheetz store will offer a variety of fresh Made-To-Order items including cold and toasted subs, freshly made salads, hot fries, onion rings, chicken fingers and burgers.
Sheetz Bros. Coffeez, a full-service espresso bar staffed by a trained barista, will also be available to customers. Hand-made coffee drinks are offered, including lattes, cappuccinos and mochas in hot, frozen or iced varieties. Frozen fruit smoothies round out the menu. In addition, self-serve premium brewed coffees made from 100-percent Arabica beans in flavors such as Breakfast Blend, Serious Dark Roast, 100- percent Colombian and Vanilla Nut Cream are available to time-pressed consumers.
Self-serve milkshakes and self-serve bakery items are available at the new store as well.
Touch-screen kiosks are in place to take food and specialty coffee orders both inside the store and at the gas island. Another feature for Sheetz customers is a full-service automatic car wash.
In other Sheetz news, the company partnered with credit card company Capital One to test a program that provides debit card customers with rewards similar to those available to credit customers. The program uses the Sheetz Debitz MasterCard, which is being introduced through a partnership between the two companies.
"We pride ourselves on making our stores as convenient as possible for our customers and we're pleased to join Capital One in this partnership to bring another great service to people who shop at Sheetz," said Sheetz. "The new Sheetz Debitz card is a way customers can make their money go farther by earning valuable rewards that can be used for food, gas or anything else they need at all Sheetz locations."
The Sheetz Debitz card links to a customers' current checking account, regardless of bank, and allows them to earn rewards based on purchases made at Sheetz and other retailers where MasterCard is accepted. When used at Sheetz locations, customers will earn bonus points. The rewards will be given in the form of Sheetz Gift Cards that can be used to make future purchases in any Sheetz store. In addition, the debit card works like a standard debit MasterCard in stores, online or at ATMs.
"We're excited to be partnering with a progressive company like Sheetz to design a unique debit program that builds customer loyalty and drives sales," said Scott Grimes, senior vice president of payments for Capital One. "Their reputation as an innovator combined with their customer focus presented a great formula for piloting our new approach to debit."