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    Sheetz Chooses Data Mining Technology

    Company deployed Teradata's data mining and business intelligence software.

    MIAMISBURG, Ohio – Sheetz Inc. selected and deployed Teradata Corp.’s Data Mart Appliance. The Teradata system at Sheetz supports data-mining technology and business intelligence software from multiple vendors for a detailed, integrated view of the business, the company reported.

    Sheetz uses analytics software from Teradata and other sources to analyze market basket content, product affinity and merchandising.

    "The power and scalability of the Teradata platform is ideal for complex analysis with demanding requirements at real-time speed and is proving to be a valuable business investment," Jim Wenner, information technology director at Sheetz, said in a statement.

    The Teradata Data Mart Appliance, one of several new options in the Teradata Purpose-Built Platform Family, offers a completely integrated data mart solution with optimized system performance. Based on a single, symmetric multi-processing node and Teradata database, it provides dependability and high performance, while allowing businesses to begin loading data and running queries within a short time after delivery, according to the company. In addition, companies can license the Teradata database to run on their in-house Intel SMP platforms for less than $40,000.

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