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ALTOONA, Pa. -- Sheetz Inc.'s recent billboard advertising campaign for its fried chicken sandwich is ruffling the feathers of some residents in the state, The Associated Press reported.
The convenience chain unveiled 100 billboards, sporting the phrase "Crispy Frickin' Chicken" at the beginning of February, in locations where the sandwich is carried, spokeswoman Monica Jones told the AP. The campaign is aimed at young adults, and the company did not intend to offend, Jones added.
"We're kind of known for edgy, kind of brash advertising tactics, and we knew this would spark a certain amount of controversy," Jones told the AP. "That said, we're proud of the campaign."
Sheetz will take down the billboards on Wednesday, when the campaign is scheduled to end, she said.
However, complaints led to the removal of one billboard in Hazle Township, near Hazleton, Pa., after local officials fielded complaints, according to the report.
"There was a lady who left an angry voice mail," code enforcement officer Fran Calarco told the AP. "And a man called and said he had small children and didn't think they should be exposed to that type of language. I told him I completely understood and agreed."